Job Vacancy: Marketing and Promotions Manager (maternity cover, 14 months)

0.4FTE (2 days a week)
Salary: £11,295.44 p/a
Deadline for applications: midnight Sunday 7 March

To apply for this vacancy, please read the job details below and fill in our application form. Shortlisted candidates will be contacted in the week beginning Monday 15 March and interviews will take place in the week beginning Monday 22 March.  

Job Details
Lawrence Wishart is a small, independent publisher focusing on critical left ideas on politics and culture. Through books, journals and events, we foster a space where people can think together, challenge political ‘common sense’ and explore new possibilities.

We’re looking for a marketing and promotions person to work part-time (2 days a week) as part our 4-person team based in Chadwell Heath.

In this role you will develop the potential of LW content through our new website and by broadening our reach to new, more diverse constituencies of readers, writers and subscribers. We are aiming to  develop new networks for our published content and find new revenue streams. As such, we are looking for someone who has the capacity and drive to manage and extend LW’s relationships.

We are keen to receive applications from candidates with diverse professional backgrounds and with a range of skills and experience. We particularly encourage applications from people of colour, queer, trans and intersex people, who are traditionally underrepresented in the publishing industry. Applicants must have marketing, digital content management and website experience, but we welcome applicants who bring creative and innovative perspectives to this wide-ranging role.

You will need to be a reliable self-starter with strong organisational skills and attention to detail. You’ll also need to be interested in and committed to the values of Lawrence Wishart. You can find out more about our aims and politics here: https://lwbooks.co.uk/about. We need someone who is keen and quick to learn, happy making decisions and taking the initiative, as well as being prepared to take on the day-to-day practicalities of working for a small business in a collegial, well-supported environment.

We offer flexible working and opportunities for learning and professional development within a politically committed organisation. We aim to be back in the office once this is viable but remote working will also be considered. Please feel free to contact us regarding your application, or if you have any further questions. Email k.potts@lwbooks.co.uk or call us on 02085970090.

Job description

  1. Marketing and publicity includes: creating and developing innovative marketing campaigns for new books, journals and backlist titles; managing design and organisational identity; managing and developing relations with press and social media community; overseeing and responding to analytics; events management.
  2. Writing and managing content for our WordPress website and Mailchimp e-news, including promotional banners, blog content and sales material. Working with tech support to develop the potential of the website.
  3. Customer and stakeholder relations management includes: dealing with external queries; maintaining key supply chain relationships; and developing opportunities for collaborative ventures.

Person specification

Essential:
Experience designing and executing marketing campaigns including writing direct marketing communications through email (we use MailChimp) and across social media platforms.

Experience in website editing and updating using WordPress (basic HTML knowledge desirable).

Commitment to the wider political project of LW and creative ideas for how we might expand and improve that project.

Design skills for print and digital marketing collateral, using Adobe Creative Suite, Canva and/or similar. Other software skills: Microsoft Word/Excel, database skills  (at the moment we use Access), plus general computer literacy.

Understanding of data management and segmentation, and the systems and processes associated with e-commerce

The flexibility and commitment to work as a proactive and innovative member of the team.

Good communication skills – both verbally and in writing (copy-editing/proofing skills desirable but not essential). This will include the ability to contribute in meetings and in general to discussions in the office.

The confidence to work with a range of stakeholders, and to network at political and publishing events.

Excellent organisation and time management skills, and the ability to take the initiative, think creatively and work independently. This will include a capacity to prioritise your workload in line with the demands of the organisation and to problem solve where required.

Education: Undergraduate degree or equivalent training or workplace experience.

Desirable:

Experience in running workshops and organising events, and general events management.

Experience with analytics for business development, tracking and reporting using Google Analytics and social media analytics in order to extend LW’s networks, reach and sales.

Experience in a customer services/sales environment, experience answering customer queries over phone and email, and liaising with external suppliers.

Experience in a role with strategic planning (micro and macro), business planning and budget management. Experience of making funding applications.

Candidates must be legally entitled to work in the UK.